Brand storytelling seeks to make a connection with the audience by giving them an emotional experience that resonates with them. In an era marked by the rising popularity of digital and social media, Lionsgate knew that attracting fans to a sequel meant pushing the boundaries of traditional marketing tactics.ĭigital brand storytelling is about using digital media in a holistic way to tell a brand story and build excitement for an audience. Fan expectations had grown after the success of Hunger Games and Lionsgate faced the challenge of keeping moviegoers interested and engaged in another Hunger Games movie. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever.After the successful release of the first Hunger Games film in 2012, the film's distributor, Lionsgate, was preparing to release the next movie in the series, Hunger Games: Catching Fire. Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. 01:33 The Hunger Games: Catching Fire - Trailer posted on NovemKatniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark.Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell) - a competition that could change Panem forever. 00:57 The Hunger Games: Catching Fire - Trailer 2 posted on NovemKatniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark.
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